Celebrations
Giving small presents such as greeting cards, candy, and flowers to loved ones
Giving small presents such as greeting cards, candy, and flowers to loved ones
Sweetest Day
Sweetest Day is a holiday celebrated primarily in the Great Lakes region, and parts of the Northeast United States, on the third Saturday in October. It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets.
Origin
The 12 Cleveland committeemen who planned Cleveland's Sweetest Day, as published in The Cleveland Plain Dealer on October 8, 1922. Full page Sweetest Day editorial published in The Cleveland Plain Dealer on October 8, 1922.
The creation of Sweetest Day is often attributed to Herbert Birch Kingston. However, the first Sweetest Day was pronounced as October 8, 1921 in Cleveland. The Cleveland Plain Dealer's October 8, 1922 edition, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland, Ohio.
The Sweetest Day in the Year Committee was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Ann Pennington.
There were also several attempts to start a "Sweetest Day" in New York City, including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922.
There were also several attempts to start a "Sweetest Day" in New York City, including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922.
In 1927, The New York Times reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927 would be known as Sweetest Week.
On September 25, 1937, The New York Times reported under Advertising News and Notes that The National Confectioners Association had launched a "movement throughout the candy industry" to rank Sweetest Day with the nationally accepted Mother's Day, Father's Day etc.
In 1940, another Sweetest Day was proclaimed on October 19. The promotional event was marked by the distribution of more than 10,000 boxes of candy by the Sweetest Day Committee.
The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the Society for Prevention of Cruelty to Children on October 17, 1940. 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.
How It's Celebrated
Friends, family and lovers often give each other candy, flowers and cards on the Sweetest Day. The Sweetest Day is associated with heart-shaped boxes and the colors pink and red.
Sweetest Day 2012, 2013 and further
Below are the dates for, among others, Sweetest Day 2012 and Sweetest Day 2013. You can also see on which day the holiday falls and how many days it is until this holiday.
Holiday Date Week number No of days left
Sweetest Day 2012 October 20, 2012 Saturday 42 187
Sweetest Day 2013 October 19, 2013 Saturday 42 551
Sweetest Day 2014 October 18, 2014 Saturday 42 915
Sweetest Day 2015 October 17, 2015 Saturday 42 1279
Sweetest Day 2016 October 15, 2016 Saturday 41 1643
Sweetest Day 2017 October 21, 2017 Saturday 42 2014
Sweetest Day 2018 October 20, 2018 Saturday 42 2378
Sweetest Day 2019 October 19, 2019 Saturday 42 2742
Sweetest Day 2020 October 17, 2020 Saturday 42 3106
Sweetest Day 2021 October 16, 2021 Saturday 41 3470
Sweetest Day 2022 October 15, 2022 Saturday 41 3834
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