NBC is the Olympics broadcaster in US and the company recently laid out its full plans for the 2012 Olympics in London this summer. The good news first: NBCOlympics.com will live stream every single event for the first time ever including streams of each of its channels, encompassing 3,500 total hours and the awarding of all 302 medals. The bad news is that if you're not a cable subscriber, many of those hours will not be available to you, and even if you are, you're looking at a (likely convoluted) authentication sign-in process.
NBC lays out 2012 London Olympics broadcast plan on TV, internet, apps and in 3D
Also new for the internet are multiple streams for the same event, so for example, viewers can select a particular gymnastics apparatus or track and field event at will.
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On mobile devices, NBC also has plans for two different apps on phones and tablets, with one that brings live video streams and another with highlight clips. It didn't specify what platforms they would be available for.
On pay-TV cable, satellite and telco providers it's also providing dedicated channels for basketball and soccer, although it's up to your provider to pick them up. The same goes for the 242 planned hours of 3D coverage it's producing in partnership with Panasonic, which will air on 24 hour tape delay. While there are some limits for cord cutters, sports fans with pay-TV should be ready to experience the best Olympics coverage ever with the ability to watch what we want, instead just what's on the TV schedule.
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