Biggest egg hunt record cracked in London

 

A new Guinness World Records title was set in London for the most entrants in an egg hunt competition after 12,773 entrants took part in a huge charity event. Participants in 'The Fabergé Big Egg Hunt' were on the look out across the UK capital for eggs created by some of the world's leading artists, architects, jewellers and designers including Mulberry, Sir Ridley Scott, Zaha Hadid, Diane Von Furstenberg and Bruce Oldfield.

The hunt, which helped raise money for charities Action for Children and Elephant Family, saw entrants try to track down over 200 giant eggs hidden throughout London over a six-week period. To enter the Guinness World Records attempt, participants located unique SMS keywords displayed on each of the eggs and texted the keyword to a dedicated text number.

The hunt had already broken a Guinness World Records title earlier in the month when a giant chocolate egg created by couture chocolatier William Curley for the competition became themost expensive non jewelled chocolate egg sold at auctionwhen it was bought for a record breaking £7,000.

 

Other eggs from the hunt have also helped to raise £667,000 at auction, with a Humpty Dumpty egg signed by Prince Charles and the Duchess of Cornwall reaching £51,000, and a 'stolen' letter box egg designed by artist Benjamin Shine raising £42,000.

Rachel Waldron, Project Director of The Fabergé Big Egg Hunt, said: "Breaking the Guinness World Records title is the icing on a very big cake. The eggs all have such individual charm and personality, and have brought a huge amount of fun to the streets of London over the last few weeks, so this is dedicated to them! I hope we hold the record for many, many years to come."

The two Guinness World Records attempts are part of World Record London, a calendar of record-breaking events taking place in the run-up to the London 2012 Olympic and Paralympic Games. So far the project has overseen successful record attempts for the longest curtsey relay and the longest marathon hug, with future events set to include the Queen's Diamond Jubilee River Pageant on Sunday 3 June which hopes to break the record for the Largest parade of boats.