We’ve handpicked an awesome collection of creative ads that use oversized objects.
1. FedEx Kinko Office Products
2. Nike Football
Was that a BMW 7 series? Must be an expensive installation.
3. Wrigley’s Orbit Ice Mints: Fresh Breath
The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.
4. Pepperidge Farm Soft Bread: Pole vault mat
6. Mondo Pasta: Boat
To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers.
7. Bic Razor: Billboard
8. Rodenstock Eyewear: Giant Banana Peel
A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street.
9. Anti-smoking: Big Smoke
A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents.
10. Alliance Theatre: Pick
To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick.
11. Terminix: Fries
Termites Eat 24 hours a day
As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane.
13. Woodland: Climbing Shoes
Climbing Shoes
14. Rimmel Quick Dry Nail Polish: Fast
15. Tibits Vegetarian Restaurant: Fork
Fresh vegetarian food
17. Dulcolax: Toilet paper
Dulcolax is a stimulant laxative
18. Siemens Mixer
Extremely Long Brush. Extremely Long Lashes
21. Moserbaer: USB Truck
Mega storage capacity
22. McDonald’s: Pole
McDonald’s free coffee promotion
23. Zwilling Knives
To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel.
24. Formula Toothcare: Toothpicks
25. Martor Solingen: Extremely Sharp
Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops
29. Coop’s Paints (Insurance Ad)
No comments:
Post a Comment